Obama using in-game ads

In my last post I joked about see games on billboards in games, turns out that EA already does this and Obama is using them to spread his vote-for-change message.

Obama has ads in 18 different games including Guitar Hero 3 , The Incredible Hulk, NASCAR 09, NBA Live 08 , NFL Tour and Burnout Paradise.

In Burnout Paradise the ads simple appear along the side of the road as you go whizzing by, all very sneaky and subliminal:

Obama in-game billboard

This isn't the first time Obama's campaign has used non-traditional media, earlier this month, his campaign placed VoteForChange ads on users' home pages of the social networking site Facebook.com.