This is pretty cool. For the last 3 years I’ve been working as the architect with the Innovations and Ventures department at Air New Zealand.
The projects are:
Grabaseat (Advertising & Marketing category)
For those of you who haven’t seen grabaseat (GAS) it is a site that has daily discounted fares sometimes as low as a dollar.
This site has been very successful, in May this year we hit 1.9 million visitors a month and the latest “grabaseat on tour” promotion run in October saw a further 30% increase in the number of visitors !
The Air New Zealand ISIS online booking engine (e-Commerce category)
This is the one I am most proud of. Its the cornerstone application developed by Innovations and Ventures.
Its the most complicated system I have every worked on, not such much the user interface (which is very cool with AJAX and the like) but the quoting and pricing engine behind it.
Coming up with a price for a plane ticket is horrendously complicated and mathematically, an unsolvable problem. ISIS not only does it but it does it incredibly fast and smoothly which is what you want in a $1billion sales channel :)
How far can I go? (Experimentation category)
One of first ideas we came up with when we started working on the ISIS engine was to turn the usual conversion with a booking engine on its head: rather then picking flights and get a price, wouldn’t it be better to pick a price and get told what was available ?
That is what How far can I go? does. Even better it has very very cool user interface where you move a price slider up and it shows you everywhere you can go for that price on a cool map zooming map and the price points for the next 6 months. Love it.
I’ll keep you posted on how we do. Hopefully we win em all !